Why Should You Hire Bridget as your digital marketing expert?

I am a Results-driven digital marketing manager with over 11 years of experience. I have implemented SEO campaigns to improve my company’s website page rank which led to a 26% increase in traffic and a 19% increase in appointments scheduled. Seeking to leverage exemplary marketing management skills, data analysis skills, and broad technical SEO knowledge as a Marketing Director.

CORE COMPETENCIES

Marketing Strategy & Planning, Campaign Management & Optimization, Cross-Channel Marketing, Web Analytics & Data-Driven Decision Making, Project Management & Team Leadership, Creative Content Writing & Editing, Public Relations & Media Relations, Brand Management & Positioning

TECHNICAL SKILLS

Moz SEO Software, Adobe Creative Suite, WordPress CMS, HTML and CSS, Google Search Console, Google Keyword Planner, Google Analytics, Google Ads

PROFESSIONAL JOURNEY

Organization 1

Communications Department Manager

June 2011-Present

Oversee the development and execution of data-driven marketing campaigns across online and offline channels, including paid advertising, email marketing, social media, and events.
Manage the marketing team, providing guidance and fostering collaboration to achieve shared goals.
Collaborate with leadership on budgeting, forecasting, and market research to inform strategic decision-making.
Track performance, analyze results, and generate actionable insights to optimize campaigns and maximize ROI.
Implemented innovative conversion tracking initiatives using Google Analytics 4 and Tag Manager, significantly improving website performance and campaign effectiveness.
Develop and maintain a consistent brand image and voice across all marketing touchpoints.
Monitor compliance with advertising regulations and industry best practices.
Before being promoted to my current role, I also served as Communications Supervisor, Communications Outreach Coordinator, and Communications Outreach Specialist and during that time I:
Led a successful patient services campaign, implementing new programs based on feedback to enhance staff performance and patient satisfaction.
Managed a team of writers, driving consistent content production for a women’s health-focused blog.
Oversaw a website redesign project, migrating multiple sites into a mobile-optimized platform, resulting in a 30% reduction in bounce rate and improved user experience.
Implemented outreach campaign improving company reputation and interaction with local communities by creating new website content and providing education materials at local healthcare events.
Crafted compelling press releases and content for the company websites and social media channels.

Organization 2

Legislative Assistant

August 2015 – March 2017

Managed the district’s website, keeping it updated with community events, legislative priorities, and local resources.
Developed and executed a public relations plan to increase media coverage and engagement with local communities.
Acted as an ambassador for the district and Legislators at community events.
Wrote press releases and other communications materials, securing consistent positive media mentions for the legislators.
Created monthly traffic reports and tracked press mentions using Google Analytics.
Handled constituent inquiries and provided information to residents of the district.

Organization 3

Internet Service Specialist & Billing Service Representative September 2007 – June 2011

Selected to participate in a multi-department experimental customer service team resolving technical internet and video issues as well as billing issues.
Assisted customers in resolving Internet connectivity and cable service issues.
Scheduled trouble calls if unable to resolve problems remotely.

EDUCATION

University in NJ

Bachelor of Arts, Communications Studies